There is more to social media marketing than just posting and waiting for the followers to roll in. In fact, there is a science behind coming up with a strategy that will help you achieve your marketing goals and objectives. Social media marketing can be extremely effective if done correctly.
However, it can also be a waste of time and resources if not approached with a strategic plan. This blog post is meant to serve as an ultimate guide for anyone who wants to get started with social media marketing or simply improve their current approach.
We have compiled everything you need to know about creating an effective social media strategy in this detailed article. Read on and let us know if you found it useful!
What is a Social Media Marketing Strategy?
A strategy is a plan of action meant to achieve a particular goal. In simple terms, when most people think of social media marketing strategies, they are usually imagining a roadmap toward achieving marketing objectives.
An effective social media strategy will help you create a clear roadmap to achieving your business goals. It will guide you on the right path and prevent you from wasting time, effort, and money on ineffective campaigns.
Step 1: Define your marketing goals
This step should come before selecting the right platforms and creating the right content. There are two main reasons behind this. Firstly, different social media platforms have different demographics and you may want to focus your marketing efforts on only a few of them.
Secondly, the content you create on these platforms should be tailored to the goals you want to achieve. A good marketing goal is one that is SMART: Specific, Measurable, Attainable, Relevant, and Time-bound. Specific means you have to be very clear about what you want to achieve.
Measurable means you have to be able to track your progress towards the goal. Attainable means the goal should be realistic and not too difficult to achieve. Relevant means the goal should be useful and beneficial for your business. Time-bound means you should have a clear deadline for the goal.
Step 2: Know your audience
This step is closely aligned with the previous one. When you know your audience, you can craft your message and content to resonate with them. This will increase the chances of your marketing efforts being effective.
You can use social listening tools to keep track of what your audience is discussing online. You can also create a social media audience persona to help you better understand your target market. How exactly can you create an audience persona? Simply put yourself in your target market’s shoes.
This will allow you to better understand their needs, concerns, struggles, motivations, etc. Knowing your audience will also allow you to create tailored content to attract them to your brand. The more relevant your content is, the more likely it is to go viral, get shared, and generate leads for your business.
Step 3: Select the right platforms
There is no point in trying to be active on every single social media channel out there. It is important that you select the right ones for your campaign.
For example, if your goal is to increase sales, you should concentrate on social media channels where your target audience spends the most time. For this reason, we recommend using a social media audit to find out where your audience spends most of their time.
You can use tools like Sprout Social or Hootsuite to conduct the audit. You should also know the type of content that performs best on each social media channel. For example, photos work best on Instagram, videos work best on YouTube, and links work best on Twitter.
Step 4: Create the right content
The type of content you create will depend on your goals. For example, if your goal is to drive leads, you should create content that will direct visitors to your website.
If your goal is to increase sales, you should create content that will help drive direct sales. To create effective content, you first have to understand your target audience. Then, you have to create content that will resonate with them.
This will help you achieve your marketing goals. Keep in mind that not everything you create has to be directly related to your product or service. You can create helpful educational content, like infographics and webinars, to build your brand and become an expert in your niche. You can also use these channels to link to your website and encourage your audience to take action.
Step 5: Be measurement-driven
You have to make sure you are tracking the right metrics.
Are you measuring the right goals?
Are you measuring the right metrics to reach those goals?
You have to make sure you are tracking metrics that reflect the success of your campaign.
For example, if your goal is to drive brand awareness, you should be tracking metrics like the number of followers you have gained and the number of mentions your account has received. If you are not tracking the right metrics, you will not know if your campaign is going well. This will make it harder to identify areas for improvement and adjust your strategy accordingly.
Social media marketing is a great way to build your brand and engage with customers, but it is only effective if done correctly. Start by defining your marketing goals, knowing your audience, selecting the right platforms, and then creating the right content. Finally, be measurement-driven so that you can see the results of your efforts.